- 20 March 2017
If your website doesn’t have an SSL certificate yet, it is imperative that you get one as soon as possible. Failing to get SSL certificates set up will result in browsers such as Chrome and Firefox actively telling users that they can no longer trust your website – even though it is secure.
- 10 October 2015
One of the main sticking points that we see frequently in training and helping customer manage their sites is confusion about asset classes and their application. When used correctly, they are an efficient and easy way to protect important information and ensure that only the people that you want can see protected parts of your site. When used incorrectly, they become a time consuming management overhead.
Asset classes should be a one-off setup on site creation. Once the classes are set up on the relevant folders they shouldn’t need to be changed. As new assets are needed, they should take the correct asset class by virtue of being created in the correct folder.
- 12 March 2015
Websites, like all communication tools, need to be kept fresh. Sites that remain unchanged can quickly become stagnant and put off repeat visits. If a visitor doesn’t see new or updated content, why should they come back?
Imagine picking up a newspaper every day and seeing the same headline and lead image: it wouldn’t be long before you decided to buy a different newspaper. Obviously sites have a variety of different uses and sometimes it’s not possible to update a site every day or even week. However, it’s worth bearing in mind that change doesn’t necessarily have to be expensive, or require lots of time. Sometimes it’s a simple change that can have the most impact.
I’ve laid out five simple things that you could do to keep your website looking fresh.
- 25 September 2014
Unless you have been holidaying on the moon in recent weeks, it can’t have escaped your notice that Apple “quietly” launched a number of new products and services, many of which could have an impact on the digital health market in the UK.
Many of our NHS clients are asking us what we think of these developments and what, if any, opportunities exist for them to make the most of these going forward. Sounds like the perfect subject for a blog post to me!
There is a lot going on the digital health space at the moment, especially in the development of wearable devices. We, like many other industry experts, believe this will see rapid developments and innovations in the coming months and years. Companies like Google are bringing technologies such as Google Fit online in the coming months but at the moment the big announcements are mostly coming from Apple, so for this blog post we will focus on the Cupertino based technology company and what opportunities may exist there for the UK Healthcare market.
Apple’s recent announcements covered both hardware and software, but four main products jump out as being worthy of focus when talking about digital health and care. Let’s look at each in turn, starting with the hardware.
- 15 September 2014
If there’s one topic that has repeatedly come up in my conversations with customers in the recent months, it’s authentication. Many people wonder how they can get only their users onto a website and not anyone else, without putting barriers in their way.
As far as I can tell, the \"holy grail\" of web architecture from a CCG standpoint could currently be summarised with the following three requirements…
- 03 September 2014
In 2002 advertisers spent in the region of £200 million on UK Internet advertising. Compare that figure to 2013, when advertisers spent approximately £14 billion. The growth in internet advertising has been astronomical and reflects how consumers are accessing information in the digital era.
In previous years a hospital patient may have phoned the hospital directly, called a friend or consulted the yellow pages to find directions to a hospital clinic -- now they perform a Google search and bingo, (if the trust has a successful SEO strategy) they are onto the Trust’s website. And where there are eyeballs, companies are queuing up and willing to pay to get their product in front of them.